50th Anniversary
Identity & Campaign
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In October 2023, Sydney Opera House turned 50. To mark this milestone, SOH decided to throw a year long celebration of special events and one off experiences. Taking inspiration from the Utzon’s spherical solution, we created a commemorative ‘50’ designed for use throughout the 16 month long campaign.
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Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Dante Bernard
3D Artist: Matt White
Identity & Campaign
—
In October 2023, Sydney Opera House turned 50. To mark this milestone, SOH decided to throw a year long celebration of special events and one off experiences. Taking inspiration from the Utzon’s spherical solution, we created a commemorative ‘50’ designed for use throughout the 16 month long campaign.
—
Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Dante Bernard
3D Artist: Matt White
![](https://freight.cargo.site/t/original/i/61fb570aefe7b3736dbef6713bb200f57f23e7ddd2bf59219294ac44022d1c0a/50th-CaseStudy-01-.jpg)
![](https://freight.cargo.site/t/original/i/b1ed951e702b92803edc44bfffc03aa52ab0c766a9ca39f8dd464674c3a0b116/50th-CaseStudy-01-4.jpg)
![](https://freight.cargo.site/t/original/i/12cc6bb2281cfe161482ac094f03960dc54ba54b19c366c502899ef3755935a6/50th-CaseStudy-01-5.jpg)
![](https://freight.cargo.site/t/original/i/c61072167be87a843260dd309f188a80c93fa4a45a0df9619d1d0bb9a961e859/50th-CaseStudy-01-Fence.jpg)
![](https://freight.cargo.site/t/original/i/712dc5e9ff044d75512982b82c1166d364653146dd21094d93b37ba5fadf49e2/50th-CaseStudy-03-Slides.jpg)
![](https://freight.cargo.site/t/original/i/ab6d528c749441cf6fbb69835d288f8abdd755845b6bc4bab7401b474bc18a24/50th-CaseStudy-03-13.jpg)
![](https://freight.cargo.site/t/original/i/85ce5329d4487f3b4b75809f7649c421640aefba8182029d1353e3bb417a38bb/IMG_2050.jpg)
![](https://freight.cargo.site/t/original/i/0c777ca2fe87449c5c63274a2c3094398948469b8030e819fff31653bef4d760/50th-CaseStudy-01-FYSOH-.jpg)
![](https://freight.cargo.site/t/original/i/6c7793916e1b7340784bfeb2bee0b8e926fee45690d580f2a3d9e8fc7fa71b99/50th-CaseStudy-01-FYSOH-4.jpg)
![](https://freight.cargo.site/t/original/i/ebbe489867625bd50654defa6b5282849b6887f2a234645ebb0671d6de36cd94/50th-CaseStudy-01-13.jpg)