Dan Ingham
Brand, Design & Art Direction

50th Anniversary
Identity & Campaign

In October 2023, Sydney Opera House turned 50. To mark this milestone, SOH decided to throw a year long celebration of special events and one off experiences. Taking inspiration from the Utzon’s spherical solution, we created a commemorative ‘50’ designed for use throughout the 16 month long campaign.

Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Dante Bernard
3D Artist: Matt White