Antidote 2020
Campaign Identity
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Antidote is an annual talks and ideas festival taking place at Sydney Opera House. With the covid pandemic changing life earlier in the year, the programming team curated a line-up of events designed to make audiences feel optimistic despite the circumstances.
Our idea was to represent Antidote through a series of surreal cloud images. The metaphorical cloud is shown at human level in recognisable Sydney locations, showcasing Antidote’s welcome return.
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Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Sylvia Zheng
Motion Creative: Mark Kilroy
Photographer: Nick Bowers
Retoucher: Jonathon Eadie
Campaign Identity
—
Antidote is an annual talks and ideas festival taking place at Sydney Opera House. With the covid pandemic changing life earlier in the year, the programming team curated a line-up of events designed to make audiences feel optimistic despite the circumstances.
Our idea was to represent Antidote through a series of surreal cloud images. The metaphorical cloud is shown at human level in recognisable Sydney locations, showcasing Antidote’s welcome return.
—
Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Sylvia Zheng
Motion Creative: Mark Kilroy
Photographer: Nick Bowers
Retoucher: Jonathon Eadie
