Dan Ingham
Brand, Design & Art Direction

Antidote 2020
Campaign Identity

Antidote is an annual talks and ideas festival taking place at Sydney Opera House. With the covid pandemic changing life earlier in the year, the programming team curated a line-up of events designed to make audiences feel optimistic despite the circumstances.

Our idea was to represent Antidote through a series of surreal cloud images. The metaphorical cloud is shown at human level in recognisable Sydney locations, showcasing Antidote’s welcome return.

Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Sylvia Zheng
Motion Creative: Mark Kilroy
Photographer: Nick Bowers
Retoucher: Jonathon Eadie