![](https://freight.cargo.site/t/original/i/818094eae37c3f04cd08351df543564d9f1153ec6aafc4ebc0dc2edec49031fc/Antidote20-CaseStudy-01-1.jpg)
Antidote 2020
Campaign Identity
—
Antidote is an annual talks and ideas festival taking place at Sydney Opera House. With the covid pandemic changing life earlier in the year, the programming team curated a line-up of events designed to make audiences feel optimistic despite the circumstances.
Our idea was to represent Antidote through a series of surreal cloud images. The metaphorical cloud is shown at human level in recognisable Sydney locations, showcasing Antidote’s welcome return.
—
Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Sylvia Zheng
Motion Creative: Mark Kilroy
Photographer: Nick Bowers
Retoucher: Jonathon Eadie
Campaign Identity
—
Antidote is an annual talks and ideas festival taking place at Sydney Opera House. With the covid pandemic changing life earlier in the year, the programming team curated a line-up of events designed to make audiences feel optimistic despite the circumstances.
Our idea was to represent Antidote through a series of surreal cloud images. The metaphorical cloud is shown at human level in recognisable Sydney locations, showcasing Antidote’s welcome return.
—
Creative Director: Dan Ingham
Senior Creative: Ali Boschen
Designer: Sylvia Zheng
Motion Creative: Mark Kilroy
Photographer: Nick Bowers
Retoucher: Jonathon Eadie
![](https://freight.cargo.site/t/original/i/c8e6da62278cc2e7668257d23ddbed0e11b53a9a514281e08ba388c3fdb90aa4/Antidote20-CaseStudy-01-3.jpg)
![](https://freight.cargo.site/t/original/i/58db13254da6ee7761b157a447a21a2883bce8779cc993db870b9327e1e0ecdf/Antidote20-CaseStudy-01-2.jpg)
![](https://freight.cargo.site/t/original/i/c84a2b06afb3ebc62b9872d832bf4f60e3d2745def5e2e26269f821eb3ec2ab3/Antidote20-CaseStudy-01-4.jpg)
![](https://freight.cargo.site/t/original/i/2e3eebb49bb153561c98749d96b060bf2bcccfb19f08508819d938f703bb453b/Antidote20-CaseStudy-01-5.jpg)
![](https://freight.cargo.site/t/original/i/4f333b5086f68bbf983c34b5571137082b2bc255f8f1aad5cbaf3431859c1f57/Antidote20-CaseStudy-01-6.jpg)
![](https://freight.cargo.site/t/original/i/6dec45f1ded405e2edcf8903bf1dce6608c1749d8780813b98e767cb3d1264c9/Antidote20-CaseStudy-01-7.jpg)
![](https://freight.cargo.site/t/original/i/47b5136fc90802527f9e3bed9b8888276801cdbe254fed9805c6e678847d6725/Antidote20-CaseStudy-01-8.jpg)
![](https://freight.cargo.site/t/original/i/be6a6a1f18b87d77554772aa0b2d656699c83e2a3271e76e4f943f8312f01113/Antidote20-CaseStudy-01-9.jpg)
![](https://freight.cargo.site/t/original/i/2a096571fdd3b48aed31dfd08b3bc55f7b7d3fa69b25c714810949e8639d1818/Antidote20-CaseStudy-01-10.jpg)