Australian Design Centre
Identity
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With a new brand strategy and focus on young Australians, we were briefed to create an identity that talked to the ‘playful explorers’.
Inspired by building blocks (a short hand for creativity and learning through play), the modular identity was designed to adapt to a variety of communications and give plenty of scope to keep things fresh.
—
Designed at Interbrand (Associate Design Director).
Creative Director: Ben Miles.
Identity
—
With a new brand strategy and focus on young Australians, we were briefed to create an identity that talked to the ‘playful explorers’.
Inspired by building blocks (a short hand for creativity and learning through play), the modular identity was designed to adapt to a variety of communications and give plenty of scope to keep things fresh.
—
Designed at Interbrand (Associate Design Director).
Creative Director: Ben Miles.
