Lighting of the Sails: Memories
Campaign & Activation
It’s late 2020 and the Sydney Opera House has just reopened it’s doors to the public since the covid-19 closure.
To celebrate the reopening and welcome audiences back we had an idea of creating a community-led sails projection.
Through a free to enter competition, we invited the audiences to share their favourite personal pictures taken at the House by using the hashtag #mysydneyoperahouse
Shared pictures were curated into a six minute sails projection which was also globally livestreamed to Facebook and YouTube – letting the world know Sydney Opera House was back open.
Creative Direction: Dan Ingham
Marketing & Communications: Christina Erskine, Jessica Gooch, Joanne Been, Melanie Wellington
Projection Design & Production: The Electric Canvas