Lighting of the Sails: Memories
Campaign & Activation

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It’s late 2020 and the Sydney Opera House has just reopened it’s doors to the public since the covid-19 closure.

To celebrate the reopening and welcome audiences back we had an idea of creating a community-led sails projection.

Through a free to enter competition, we invited the audiences to share their favourite personal pictures taken at the House by using the hashtag #mysydneyoperahouse

Shared pictures were curated into a six minute sails projection which was also globally livestreamed to Facebook and YouTube – letting the world know Sydney Opera House was back open.

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Creative Direction: Dan Ingham
Marketing & Communications: Christina Erskine, Jessica Gooch, Joanne Been, Melanie Wellington, Tegan Reeves
Projection Design & Production: The Electric Canvas