Lighting of the Sails: Memories
Campaign & Activation
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It’s late 2020 and the Sydney Opera House has just reopened it’s doors to the public since the covid-19 closure.
To celebrate the reopening and welcome audiences back we had an idea of creating a community-led sails projection.
Through a free to enter competition, we invited the audiences to share their favourite personal pictures taken at the House by using the hashtag #mysydneyoperahouse
Shared pictures were curated into a six minute sails projection which was also globally livestreamed to Facebook and YouTube – letting the world know Sydney Opera House was back open.
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Creative Direction: Dan Ingham
Marketing & Communications: Christina Erskine, Jessica Gooch, Joanne Been, Melanie Wellington, Tegan Reeves
Projection Design & Production: The Electric Canvas
![](https://freight.cargo.site/t/original/i/4138db13c85644212a59e7bf7a4db37e7fe80ad1ea803940c196913b5cb1a821/WMAM-01-1.jpg)
![](https://freight.cargo.site/t/original/i/11d7c2c47697492e34cba4e19c928000519d890c4630f7dc4bb710c9cf1e2682/Dan-Ingham-Design-Memories-Projection-.jpg)
![](https://freight.cargo.site/t/original/i/36fb9d62b19fb9a68b1212f68468f692db42b165afa8d6b548e17345a2a91cd4/Dan-Ingham-Design-Memories-Projection-2.jpg)
![](https://freight.cargo.site/t/original/i/1c3048d7de00d9ed77e9926743c1b55df8b75640408a59caa53fd1dfbd921635/Dan-Ingham-Design-Memories-Projection-3.jpg)
![](https://freight.cargo.site/t/original/i/0401dacfeb7d58e2518b4353b91cf3466e571635c0c11b4965a006f77a7831fb/Dan-Ingham-Design-Memories-Projection-4.jpg)
![](https://freight.cargo.site/t/original/i/72215bd0c51ac27266fb6aaba3c0550bffb9a0661bf95d47fd9fd88c84bff706/Dan-Ingham-Design-Memories-Projection-5.jpg)