
Outdoor Advertising System
Brand
—
With an increased prescence in outdoor advertising, we decided to revisit the way our brand identity showed up. From subtle and secondary, to bold and unmistakable – the ‘sails footer’ brings consistency to 100+ event campaigns per year whilst allowing each campaign to have creative freedom.
—
Creative Director: Dan Ingham
Senior Creatives: Ali Boschen, Louise Elliott, Rohan Cain
Designers: Emily Savage, Julia Bowdler, Subin Yoon
Brand
—
With an increased prescence in outdoor advertising, we decided to revisit the way our brand identity showed up. From subtle and secondary, to bold and unmistakable – the ‘sails footer’ brings consistency to 100+ event campaigns per year whilst allowing each campaign to have creative freedom.
—
Creative Director: Dan Ingham
Senior Creatives: Ali Boschen, Louise Elliott, Rohan Cain
Designers: Emily Savage, Julia Bowdler, Subin Yoon







