Sydney Opera House
Identity
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Sydney Opera House is one of the busiest performing arts venues in the world. In 2013 the House set an ambitious decade-long plan to renew the building for future generations. We were asked to renew their brand and help them find their voice.
Through the brand idea ‘shifting perspectives’ we asked audiences to reconsider the House and the performing arts in general.
Alongside this we developed an identity inspired by the sculptural architecture. This comes to life through a unique 3D headline font, gradient sail graphic device and motion suite all designed to work with a wide variery of imagery and content.
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Designed at Interbrand (Associate Design Director).
Creative Director: Oliver Maltby.
In collaboration with Laurenz Brunner (typography) and Collider (motion).
Identity
—
Sydney Opera House is one of the busiest performing arts venues in the world. In 2013 the House set an ambitious decade-long plan to renew the building for future generations. We were asked to renew their brand and help them find their voice.
Through the brand idea ‘shifting perspectives’ we asked audiences to reconsider the House and the performing arts in general.
Alongside this we developed an identity inspired by the sculptural architecture. This comes to life through a unique 3D headline font, gradient sail graphic device and motion suite all designed to work with a wide variery of imagery and content.
—
Designed at Interbrand (Associate Design Director).
Creative Director: Oliver Maltby.
In collaboration with Laurenz Brunner (typography) and Collider (motion).
