![](https://freight.cargo.site/t/original/i/3fd7c4d5d93dc5fb86efbabc06f1986e5fe8ee5f0cd3d6fb242c6aab0af49542/Dan-Ingham-World-Vision-Brand-0.gif)
World Vision
Identity
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World Vision is famous for pioneering child sponsorship. But over recent years their ambitions and impact extend much further. Within a competative not-for-profit landscape, World Vision sought to differentiate their brand with a more empowering and active tone.
Working with their long-standing logo and typeface, our idea was to repurpose the ‘beacon’ from their logo into a symbol for progress. The beacon draws attention to their impact, global issues, supporters and people that World Vision supports.
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Designed at Interbrand (Associate Design Director)
Creative Director: Ben Miles.
Identity
—
World Vision is famous for pioneering child sponsorship. But over recent years their ambitions and impact extend much further. Within a competative not-for-profit landscape, World Vision sought to differentiate their brand with a more empowering and active tone.
Working with their long-standing logo and typeface, our idea was to repurpose the ‘beacon’ from their logo into a symbol for progress. The beacon draws attention to their impact, global issues, supporters and people that World Vision supports.
—
Designed at Interbrand (Associate Design Director)
Creative Director: Ben Miles.
![](https://freight.cargo.site/t/original/i/d8259ef62fcae6f1c0d0c4516189ae285d50da645bade6078378e435e2e408b0/Dan-Ingham-World-Vision-Brand-.jpg)
![](https://freight.cargo.site/t/original/i/cf2fcbd6a718d21e8b7cb2a9e922c8758e70a2be6211c1cc3e9aaadcdbf16eb5/Dan-Ingham-World-Vision-Brand-3.jpg)
![](https://freight.cargo.site/t/original/i/4f5a9fb9c88f460979cbdb97d46ac1024120d6bb3f6971e85cf77e769d6a7728/Dan-Ingham-World-Vision-Brand-5.jpg)
![](https://freight.cargo.site/t/original/i/76910daa36fcdb2287cf7fb2a6e8d2aec614348426c7f91de045125573cba6b2/Dan-Ingham-World-Vision-Brand-4.jpg)
![](https://freight.cargo.site/t/original/i/999f9959515c62fc796ae20178f2cc900b2b19e8a32e2112888a318bac10c07b/Dan-Ingham-World-Vision-Brand-2.jpg)
![](https://freight.cargo.site/t/original/i/1dd91ace1a12407e5baef010e1b9500cb3660b9e72f5cb6af933096acd2a047e/Dan-Ingham-World-Vision-Brand-6.jpg)
![](https://freight.cargo.site/t/original/i/a45b5320681d3ae5e29f368022b43c74f0bdf8322db54b134bc05640604fc95b/Dan-Ingham-World-Vision-Brand-7.jpg)
![](https://freight.cargo.site/t/original/i/4bc92361ed28c67108d07c250bce27b124e93f71c006e0b1640dda578facd8af/Dan-Ingham-World-Vision-Brand-8.jpg)