World Vision
Identity
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World Vision is famous for pioneering child sponsorship. But over recent years their ambitions and impact extend much further. Within a competative not-for-profit landscape, World Vision sought to differentiate their brand with a more empowering and active tone.
Working with their long-standing logo and typeface, our idea was to repurpose the ‘beacon’ from their logo into a symbol for progress. The beacon draws attention to their impact, global issues, supporters and people that World Vision supports.
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Designed at Interbrand (Associate Design Director)
Creative Director: Ben Miles.
Identity
—
World Vision is famous for pioneering child sponsorship. But over recent years their ambitions and impact extend much further. Within a competative not-for-profit landscape, World Vision sought to differentiate their brand with a more empowering and active tone.
Working with their long-standing logo and typeface, our idea was to repurpose the ‘beacon’ from their logo into a symbol for progress. The beacon draws attention to their impact, global issues, supporters and people that World Vision supports.
—
Designed at Interbrand (Associate Design Director)
Creative Director: Ben Miles.
